You wouldn’t believe the number of people who came out to get their free air filters! We made a whole lot of new contacts and a positive impact on the community
My husband and I own a local heating and cooling company here in town, and the whole time that everyone has been dealing with the shutdowns, we’ve been trying to do good wherever we can. We are people who really like to help out the community, since they have been so good at supporting our HVAC company for the past seven years that we’ve been open. We are always looking to do giveaways and things like that, and so when people started feeling so worried and stressed out about the indoor air quality in their homes, we thought that we could help out. We decided that we would do some giveaways each week and so we started giving out free air filters to people who were our existing HVAC customers. Then we thought about it and we decided that we didn’t want to limit our good deeds and charity work to only our former customers. We wanted to make a difference in the indoor air quality of people that we had not even met yet. We started running some local radio and TV ads about our HVAC company and we told people that we would be giving out free air filters each week for as long as we had them available. You wouldn’t believe the number of people who came out to get their free air filters! We made a whole lot of new contacts and a positive impact on the community. I think that once life finally gets back to normal, we will end up with a whole lot of new HVAC clients because of this.