Leila had never advertised her heating and air conditioning business

Leila had never advertised her Heating and Air Conditioning business.

She inherited from her father, and she used his customer base.

When Leila realized her customer database was getting old, she knew she had to figure out how she was going to start rebuilding it. Many of her customers had retired and were no longer living in homes, but in retirement communities. Others had passed away, or moved out of the area. Leila got some customers, but she wasn’t recouping enough to cover what she was losing. She talked to an online marketer and she started talking about PPC advertising. The online marketer also advised to do social media ads, Google ads, and to add extra pages and SEO to the website. Leila had no clue what she was talking about. She did searches on the web, but she didn’t know it was SEO that took her from her search to a website. Leila clicked on ads that were Google verified, and she clicked on ads that took her to a website Leila clicked out of without perusal. She told her she was a product of online SEO. She said PPC was where you paid a specific amount if someone clicked on your ad and went to the Heating and Air Conditioning website or other website, it was acquaintanced with. Using google ads was the same premise, but you paid google to place your ads. She could place Leila’s Heating and Air Conditioning ads on social media sites, and the people would be directed to her Heating and Air Conditioning website. Regardless of what advertising means she used, Leila still needed SEO, which is keywords and phrases that affix her Heating and Air Conditioning website to those ads.


Digital marketing